The Brief

Celebrated designer Camilla Frank is undoubtedly one of the biggest Australian fashion success stories over the past decade. Launched in 2003, Camilla is one of the fastest growing luxury fashion brands locally and has now set targets on international expansion. At the heart of any international fashion brand lies the website and Camilla's strategy for growth required a rock solid eCommerce platform that would help take the brand global. The goals for the site re-build included a mobile friendly design, internationalisation capabilities for local payment and fulfilment, scalable hosting and a design that delivers its unique approach to creating colourful, playful and luxurious lifestyle fashion statements.

The Solution

After four short months, Netstarter unveiled Camilla's new, beautifully designed, responsive website on Magento Enterprise. Dubbed "The Rocket" by Camilla team members, the website has given Camilla the scalability and robustness it required to handle the growth of its online store. Not just an online store, the website offers engaging content for its fans. In the ‘Camilla World' section, customers can find step-by-step style guides, gain inspiration through Camilla's blog or download Camilla wallpaper images. They can also ‘shop the look' directly from within the lookbook section of the site. The website has been seamlessly integrated with Camilla's ERP and CRM, reducing the manual effort for updating product and customer data across the business.

The site is hosted by Netstarter on AWS. Our skilled AWS team designed a vertically scalable hosting solution that ensures Camilla has the grunt power to handle spikes during sales periods as well as cater to the needs of overseas customers.