The Upside

The Brief

Inspired by Jodhi Meares' own love for working out and fashion, The Upside Sport is perfectly positioned to capitalise on the growing luxury activewear market. To meet market demands, The Upside turned to Netstarter to build their new online store on Magento Enterprise.

The Solution

Leveraging our proprietary ‘Fashion Accelerator’ for Magento Enterprise, Netstarter was able to launch The Upside's new responsive website within four months. Theupsidesport.com extends Magento's native functionality by incorporating the proprietary modules Netstarter has developed for the fashion market, Magento's most popular vertical. This includes an advanced predictive text search, SEO friendly multi-select faceted navigation, store/stockist locator, multi-colour swatch rollovers and an extended promotions suite to allow for more creative promotion rules.