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Statina is a long established, leading supplier of specialized medical devices throughout Australia. They continue to maintain exclusive distribution rights for some of the most recognized and respected brands in the healthcare industry. Having launched their brand online several years ago with a poor execution of a template base e-commerce solution Statina found themselves facing constant trouble with a limited and rigid platform that could not grow with their business.
Recognising the need for a change Statina engaged Netstarter to select a flexible website platform that would allow them to grow their business. Using this platform Netstarter was to build a professional, user friendly website able to cater to Statina’s varied audience and to enhance their brand online. Given the long history of the current site and knowledgeable of the value their strong search rankings represented a key factor in the brief was ensuring their search rankings would not be affected by the migration to the new platform.
Knowing the limits of proprietary platforms Netstarter focused on the open source space, ultimately selecting Magento for its proven history as a platform that can adapt to meet the changing requirements of a growing business.
Using Magento, Netstarter adopted a highly professional execution of Statina’s brand identity creating an e-commerce website with a focus on simple presentation of information in an easily digestible format. Specific care was taken to ensure the site would meet the needs of a diverse user base of both consumers and professionals in a variety of industries such as healthcare and aged care.
The website itself includes a range of features including an effective and efficient search providing quick and easy access to products. Each product page is furnished with key information in a variety of formats including detailed specifications and informative videos creating a comprehensive resource for customers to browse Statina’s product catalogue. Finally, a dealer locator feature allows users to search on a per product basis for, or by state for a supplier closest to them.