Dick Smith

Dick Smith is one of Australia's most iconic and loved brands. The new Dick Smith eCommerce website on Amazon Web Services (AWS) infrastructure is the largest implementation of Magento Enterprise in Australia.

The Brief

Recognising the online opportunity, Dick Smith were early adopters of eCommerce amongst Australian retailers. We were very excited to be selected as the Magento partner tasked with the migration of their hugely successful eCommerce store from Blue Martini to Magento Enterprise.

The Solution

Working closely with the Dick Smith Digital and IT team, we developed a bulletproof strategy that will see a 'like for like' transition of the site, including their popular "Click and Collect" feature. The solution also includes the migration of their bespoke mobile site to use Magento's EE 1.12 mobile component, customised to their requirements. With an aggressive omni-channel roadmap stretching into 2015, Dick Smith are once again going to set the benchmark for eCommerce in Australia.