Bras N Things is Australia’s leading fashion lingerie retailer with more than 200 stores across Australia and New Zealand. Bras N Things has an exciting product range that includes lingerie, sleepwear, playwear, sports, swim and accessories. Bras N Things offers an exciting and constantly evolving range of products and considered to be "the fitting specialist".
Bras N Things had built a successful online business over the years but running on a proprietary platform was hindering its growth and costly to maintain. After a careful platform review Magento was selected for its flexible attribute structure, promotion rules engine, marketplace of extensions for integration and competitive cost of ownership.
With a significant portion of traffic coming from mobile devices, the decision was also made to build the site to be responsive, thus catering to all device types and sizes.
The website we launched offers a far superior user experience, utilising a three break point responsive framework that works seamlessly across desktops, tablets and smartphones. Visually the site was completely overhauled. We implemented a sleek, sophisticated look that complements the updated Bras N Things branding whilst offering them flexibility to easily update banners, promotions and lookbooks without compromising the responsive design.
The Australian and New Zealand websites run off the same Magento backend, reducing the effort for the team to maintain the catalogue and manage the websites.
From a development side, we implemented our custom faceted navigation module that not only provides a fast response to selecting filters, but also provides an SEO optimised URL for each request. ERP integration with Retail Directions ensures that stock, orders and customer data is in synch with not only their internal systems but also with store data. Other points of integration include SLi for site search, Exact Target for email marketing.