Hitachi Ultra Short Throw Projectors

Hitachi and Netstarter teamed up again to produce an educational website focusing on Ultra Short Throw Technology. The feature packed range of new projectors revolutionise digital presenting by eliminating shadowing and distractive glares. For boardrooms and classroom environments, this technology offers a practical alternative to the traditional projector system.

Our challenge was to communicate the benefits of the Ultra Short Throw range through an engaging website. Rather than bore visitors with loads of text and technical jargon, we decided to produce a video that cleverly demonstrates the whole process in a two minutes presentation.

• Website design
• Flash development
• Video production and integration
• Creative direction
• Online competition for viral marketing
• Banner design and development to promote marketing campaigns
• An XML driven product catalogue
• A 3d render of the projectors demonstrating the key product features

• Microsoft .NET
• Flash
• After Effects
• 3d Studio Max
• XHTML, CSS and XML

An industry leading website that sets the benchmark for promoting ultra short throw technology!