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It seems that almost everyone we speak to these days is using Salesforce for their CRM, but most of them are not utilising it to it’s full potential. If your website is an important source of lead capture then it’s crucial that those leads feed straight into your Salesforce CRM.
If set up correctly, your website can provide an invaluable amount of information on each lead that comes through your website. You can also track the traffic source through hidden fields so you can tell if the lead came through an affiliate, Adwords, organic search engine results or email campaign. All fields need to be mapped so they synch with the fields in your Salesforce lead database.