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In 2011, shipment of smartphones overtook Desktop PC's and Notebooks combined (Morgan Stanley Research). The ubiquitous smartphone era has arrived, isn't it time your business took advantage of it?
Designing for smartphones requires a new mindset that focuses on how people use an app. iPhone users churn through a remarkable number of apps, offering up very little loyalty in return. If your app doesn't hold their interest, they have no qualms about moving onto the next one.
Before developing an app, consider the following tips to increase the stickiness and uptake: