Google Website Optimizer

Google Website Optimizer is a free website conversion optimisationtool. It allows you to analyse and improve your conversion rates by continually testing variations of a web page. Google Website Optimizer works for both A/B split testing and Multivariate Testing. Check out our blog on the difference between A/B and Multivariate Testing. By testing how people react to your landing pages it completely takes the guess work out of the equation.

It is important to plan what pages you are going to test, decide on the variations you wish to try and what the key conversion measurement is before you begin.

Why run A/B testing:

• Reduced advertising costs
• Increased margins
• Greater conversion rates
• Better insight into your audience and how they respond to your advertising