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Microsites are designed to carry information about particular types of products. Highly focussed microsites avoid clutter, and are equipped with features to heighten visitor interaction. Microsites will only have content that is highly sought after by its targeted audience, ideally keeping the prospects glued to the site till they decide to buy the product on offer.
The correct use of flash at the right places can greatly enhance a microsite’s appearance, and its ability to interact with the viewers. Super compressed Flash microsites have the ability to make a product stand out amongst its competitors.
Flash microsites have an amazing ability to visually revolutionize the way a company or product is represented on the Internet, or as a medium that can change the way a company does business. However, as commonly known, full Flash websites are often not the preferred choice of most clients, content, marketing goals, audiences or situations.
HTML having stuck around from the beginning still is the easiest and the most accessible format of content publishing on the web.
This can hold true especially when dealing with predominantly informational sites of most small, medium or large companies looking to sell products on the web. Such sites need information to propel them up the search engine rankings and to get exposed to the largest possible audience.
Though any designers dream is to build that amazing award winning full flash website, the reality is, most websites are and should be HTML based unless otherwise specified by the client.
Hybrid microsites incorporate what is the best of both HTML and Flash. Hybrid microsites therefore can be search engine friendly as well as user friendly. Having Flash visual displays on a microsite would without a doubt grab the audience’s attention. Flash picture tours have the ability to captivate an audience most of the time.
For example if it were a hotel microsite or a tourist destination microsite, most prospective guests would expect the site to have a picture tour.
A hybrid microsite would also have all-important text; most likely describing what is seen in the pictures. With optimised text and clever usage of flash, a hybrid microsite can be a feast for the visitors eyes and the search engine spiders.