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Adwords was launched by Google in 2002 to provide advertisers with a simple way of using search to effectively target web users. Not only is Adwords known for being Google’s flagship advertising service, it’s also Google’s main source of revenue. In fact, so many people used Adwords in 2007 that it generated $16.7 billion that year for the search engine giants.
Adwords is a Pay Per Click (PPC) advertising system that can also be described as a link auction. Adwords gives advertisers the opportunity to bid on particular keywords that they would like to purchase so that when a user searches Google, the advertiser’s website is likely to appear at the top of the sponsored links section, on the search engine results page (SERP).
Basic functionality of the Adwords service can be explained in five easy steps. It works by initially asking the advertiser to select a geographical location. This lets Google know where the ad is going to be displayed. The advertiser then gives the ad a short title, fills out a two-line description and finally includes both the display and destination URLs. At this point the advertiser is required to select all the keywords they want to trigger the ad. If a web user searches for these particular keywords, there is a high chance the advertiser’s ad will appear. Google will then ask for the amount of money the advertiser wishes to pay; everytime a web user clicks the ad. Finally, the advertiser will need to set a daily budget.
Once the advertiser confirms the budget, the process is instantaneous. Traffic may begin to reach the advertiser’s website is less than 15 mins! Success in the world of Adwords is dependent on a variety of factors including keyword selection and experimenting with different bid amounts. Consult a search professional to find out more information about how to properly create and maintain an Adwords campaign.