The Internet is often referred to as the 'New Economy'. Just because it's new doesn't mean that the old marketing rules don't apply. In order to convert the sales, a website, like a normal business needs to market and advertise itself to potential consumers. Much like traditional advertising, the Internet is comprised of many different ways to advertise your business. Search engines are one of the most popular means of researching products and services but other online destinations such as Internet Yellow Pages, category specific websites and e-mail marketing are also an important part of ensuring that a website is found by different types of Customers. For more information take a look at our article on online marketing and search engine optimisation.