Many of our customer’s don’t know where to start when it comes to creating a Facebook account for their business or organisation. The first question to ask is whether a Facebook profile will add any real value to your business? More often than not, the answer is no! Some products or services will not achieve any mileage through a Facebook driven campaign. You really need to have an offering that is conducive to this type of marketing. Over the years we have come across many businesses that have been adamant about investing in a Facebook campaign without any specific objective or purpose. Despite our best efforts to reason with them, they are often consumed by the idea of getting their business online with Facebook. Somehow that objective alone seems to be enough of a justification. In the majority of cases, these businesses do not experience any real return on their investment.

On the flip side, we have a number of clients who have leveraged off Facebook to really drive or enhance their strategy. The campaign needs to be tied into an underlying set of objectives, like building a mailing list or broadening awareness through the viral syndication of the content. One of the best examples of a successful Facebook execution was carried out by a small client of ours. This is a true example of where Facebook totally outperformed every other form of online and above the line marketing. The results were astounding. The success of this simple campaign boiled down to the fact that the client’s target market were all heavily entrenched in Facebook as a means of communication and arranging travel plans. This particular client is a boutique travel agent catering for the gay market. Without going into the exact details of the campaign, our client was able to build up his client base and increase demand for his services to a point where he was operating at complete capacity within months. Not many over forms of marketing could have so cost effectively achieved this form of success in such a short period of time.