Established retailers like Harvey Norman and David Jones have been left behind as their buyers move from bricks to clicks. The explosive growth of online retail has prompted many of the big retailers to commence a game of "catch up" as they try bring their ecommerce offering up to speed with their online competitors.
Shopper are spending, but not in store. They now demand retailers combine their bricks-and-mortar shops with digital solutions that allow them to thoroughly research their product online. Instead of viewing multi-channel retailing as a threat, traditional retailers must now embrace the lucrative opportunity of ecommerce. For many years, the a majority of the big retailers have dismissed new technology in the dogmatic belief that customers will be reluctant to submit their orders online. They have stood rigid in their stance that while online shopping is appropriate for for low value items such as books, cosmetics and other low value consumables, other more personal items like clothing and and home appliances will continue to be purchased in-store.
Listed below is a info-graphic that highlights some interesting facts in the changing space of ecommerce.