Search Engine Optimisation Factors to Boost your Search Engine Rankings

Building a website that does not follow professional search engine optimisation practices is setting yourself up for failure and disappointment. You cannot expect search engines to find and place your site at a high rank without it. If your website is not search engine optimised chances are that your website will not be exposed to your target market. Search engine optimisation can boost your website’s exposure in the crowded world of search engines.

Search engine optimisation factors that will boost your website's search engine ranking.

Use The Keyword in your websites Title Tag

When applying search engine optimisation to your website you should make it a point to include your key phrases in your title tags. You should use different title tags for different pages of your website. The title tag you write should always reflect the content of that particular page. The search engine optimisation process should be applied individually to all the pages of your website.

Use the Keywords in Body Text

The same search phrase used in the title tag should also be used in the body text. This shows the relevancy of the body text in relation to the title, as well as the relevancy of the body text to that particular search phrase.

Keyword density is the percentage of words on your web page that matching your key phrase. When observing keyword density always make sure that your keywords are woven subtly in to your body text rather than being added purely for the sake of search engine optimisation. Your body content should make sense both to the readers and the search engines.

Relationship of Body Text Content to Keywords

Your body text should also be of relevance to your keyphrase. Google as well as other leading search engines are smarter than you think. Simply stuffing your keyphrases in to a completely unrelated page will get you nowhere and could possibly see your website penalised and dumped instead. Your page should be on a topic, which is equally related to both your keyphrase, as well as your title tag.

Keyword Use in H1 Tag

The fourth most important factor in the search engine optimisation process is using the key search phrase in the H1 tag. We have spoken about how you should use the keyphrase in your title tag, how you should include it in your body text and the importance of having your body text related to your key search phrase. Now you can head up the body text with an H1 containing the same keyphrase.

Keyword Use in Domain Name

It is not absolutely necessary to have the key search phrase in your domain name. When you do your search engine optimisation research take a look at how many of the top sites listed in the SERP have the search query in the domain name. It has minor benefits compared to more important factors such as the age of domain, inbound linkage, site reputation, etc.

Keyword Use in Page URL

This part of the search engine optimisation process is known as "descriptive file naming". Whilst being of some benefit it could be at the cost of losing your existing domain’s high page rank and inbound linkage. Altering your internal url's exclusively for the purpose of meeting this criterion again is very risky, for the same reasons mentioned above.

Keyword Use in Tags H2, H3, etc.

What is true for H1, also holds true for H2 etc.

Keyword Use in ALT Attributes and Image Titles

Search engines places a lot more importance to having key search phrases in ALT attributes and Image titles than having the same on domain and page urls. Image optimisation, which involves image file name, alt attribute, and the title, is an excellent way to make a page more relevant to searches.

Keyword Use in Bold/Strong Tags

This can help emphasize to Google what your page is all about, and what you believe is important. This is not a search engine optimisation practice that may give you the final push to rise above the crowd in the SERPs.

Keyword Use in Meta Description Tag

This is as important as the title tag, meta description, h1, and image ALT attributes. You should ensure that each page has a custom title and Meta description tags.

By including the factors discussed when applying too search engine optimisation you can give your website the edge it needs to surge ahead in the competitive internet market place.