Search Engine Optimisation | SEO

Optimising your website for Search Engines

Search Engine Optimisation AKA How do I come first in Google can be extremely challenging for new businesses looking to come up well in the Search Engines without choosing a Pay Per Click approach. Net Starter explains how to Optimise your website to do well in the SERP (Search Engine Results Page).

The following are the 3 essential elements to rank well within the Search Engines. If anyone of the below 3 are missing you need to address them ASAP!

Search Engines Love Content

Search engines love content. The more well written and optimised content you can place on your website the more chance you have of coming up in the native search engines. The main 2 reasons for the above is:

1. Cover all potential phrases and keywords

Imagine each page you write as being a bucket, the more buckets or pages optimised for a particular term(s) the more chance you have of finding the best match for a potential client or customer typing in that phrase you are looking to attract.

2. Be An authority on the topic

Be seen as an authority by Google and other Search Engines. If you were looking at a website that had over 500 articles on Search Engine Optimisation (SEO) and Web design that would immediately make you think that this website must know a thing or two about SEO. Search Engines are the same, the more articles and content you have focused on a topic the more Search Engines will think you are the authority and the higher you are likely to come in the Search Engine Results Page (SERPs).

Search Engines Are Democracy's

What separates the millions of sites all focused and discussing the same topics? Well probably the biggest single factor in Search Engine Optimisation is how many votes (inbound links) does your website have pointing to it. It's quite logical ... if a website is linking to your website generally you would assume there is some worthwhile information or service that they perceive to be available. Now don't look to get 5 or 10 links aim for 100 inbound links and look to grow this as much as you can!

1. How important do Search Engines see the site linking to you

Also remember that the more important the site linking to you is the better the SEO benefit you will receive. A simple way to tell how valuable a page or website link would be to your website would be to download the google toolbar. Google's toolbar has a PageRank option that looks to evaluate the importance of a website on an exponential scale from 0 to 10. So in general the higher the PR site that links to you the more effective it will generally be for your Search Engine Optimisation.

2. How relevant is the content of the website linking to you

Search Engines are able to tell how relevant the content is on the website that is linking to you and the closer the match the better the optimisation benefit that your website will receive. So for example assuming you were running a financial recruitment business the best websites to receive links from would be financial services web sites and recruitment web sites.

Ensure your Web Site is Search Engine Friendly

So you have now written 200 search engine friendly pages and your website has links pointing to it from numerous popular related sites but you still don't seem to be

doing well in the Search Engine Results Page ... the answer is probably your web site is not Search Engine Friendly. There are a number of items that need to be checked off to ensure your web site has been developed in a SEO friendly way and these are

Can the search engines navigate through your website?
Do you have the ability to set H1, H2 and H3 heading tags?
Can you customise the Title, Description and Keyword Metatags on each page?
Are you utilising SEO friendly URLs are do you have long URLs that are difficult to Index
Are your internal pages well linked with each other?
Do you utilise the TITLE and ALT tags associated with Images and Links?

Net Starter designs and develops extremely search engine friendly websites that are easily spidered by search engines ensuring that all pages are indexed as soon as possible and all the above items can be managed and altered on a page by page basis.

Call us now on 1300 668 399 do discuss how we can help you optimise your website for search engines.