SEO - Search Engine Optimisation - Sydney

SEO or Search Engine Optimisation...the art and science of maximising the visibility of your web site in the Search Engine results…

NetStarter offers SEO or Search Engine Optimisation Packages that provides a cost effective alternative to the expensive solution offered by specialist companies. Typically, a SEO company will charge between $1500 and $5000 to produce a lengthy search engine optimisation evaluation report. The report itself in no way improves your situation; it simply provides a detailed and often technical implementation strategy for improving your native ranking.

To take full advantage of this information, you will be required to:

• Spend hours of time optimising existing page content and meta-tags for the website
• Produce additional pages of website content tailored to specific keywords – this requires copywriting experience as well as search engine optimization experience.
• Source incoming links from external websites – this is by far the most difficult and expensive component of the optimization process. Ideally you need acquire links from websites (back links), within you industry that have a high Google page rank (websites that are considered popular or worthwhile by Google). Unless you are prepared to spend $30- $1000 per link per month, you will need to engage in the tedious process of exchanging links with other website. This is a frustrating process with no real benefit, as the exchanging process between two website dilutes the value of the link.

  On top of the initial engagement fee, Search Engine optimization companies will charge you a monthly retainer, ranging between $500 – 10 000+ for their services.

  In summary, unless you are seriously committed to your optimisation campaign and prepared to invest a significant amount in a monthly retainer, you are unlikely to experience significant improvements to website traffic or client conversion.

Our philosophy of improving your results involves a systematic process of targeting the four key factors that influence your website's search engine ranking. Each of these factors can be considered individual multipliers in an equation to determine the ultimate ranking of your website. A comprehensive Search Engine optimisation campaign involves examining each factor and implementing an ongoing strategy for improving the multipliers. Success relies on understanding how continually improve each of these factors.

We aim to simplify the search engine optimisation process with an effective strategy that tackles each element of the equation.

SEO Factor 1: Search Engine Friendly Design

Step 1: Ensure your website can be found and indexed by the major search engines. Google and other search engine bots that access your website will try to review and index all of your pages in an effort to determine what your content is about. If your website is not built by an experienced web design company with a comprehensive understanding of search engine optimisation principles, you run the risk designing a website that cannot be effectively indexed by search engines. Net Starter's content management has been developed and refined in partnership with some of Australia's leading SEO authorities. As a result of our ongoing work, we have successfully produced a platform that allows us to deliver websites which are easily optimised: URL page renaming, automatic sitemap creation, friendly URLs, flexible style options, easy and meta tag customisation.

SEO Factor 2: Relevant Website Content

As part of our Search Engine Optimisation strategy, our copywriters will prepare a series of professionally written pages geared specifically to your industry. By incorporating your keywords into compelling content, we will aim to provide your visitors with access to valuable online content as well create optimised website pages for an improved search engine ranking. In most instances people use very specific names and phrases when conducting an online search – we research your industry and tailor a realistic strategy to achieve your goals.

SEO Factor 3: Optimised Content

To capitalise on your website content, it is important that all of the pages displayed on the website are correctly optimised for the major search engine. The process of optimising content involves structuring the code of each page to ensure they can be effectively indexed by the search engine spiders. All of the pages produced or reviewed by Net Starter will be appropriately optimised to improve the overall ranking of your website.

SEO Factor 4: Building External Links

We strongly believe that external links are the single most important factor influencing your website’s search engine positioning. Link Building is the process of getting other websites to link to your website.

Nowadays, search engines place more emphasis on external links in calculating a website's search engine ranking. The ultimate aim is to generate as many links to your website as possible. Ideally these links should be from websites in a similar industry with a high Google page rank.

Link building is a laborious process which takes time and effort- this is why the majority of websites rank poorly in the search engine rankings. As part of the Net Starter packages we include a direct link from our website to your website.

Net Starter is one of Australia's highest ranked websites with a Google page rank of 6. Few websites that we know about exceeds our page rank . We also use our network of partners and affiliates to build a number of high value external links from reputable sites that are relevant to your industry.