Online Marketing
Online Marketing and Search Engine Optimisation (SEO)
If you’re website isn’t doing much more than displaying a few pages for the odd customer then you have to ask yourself “Am I really getting the return I deserve from my website?” If you search for keywords that relate to industry in the search engines and you’re no where to be found, the chances are your potential customers aren’t finding your website either.
That’s where Net Starter’s Search Engine Optimisation (SEO) service can help. Our skilled team will tailor a web site optimisation package to suit your needs. With more and more websites released every day, people are becoming more and more reliant on search engines to find what they are looking for.
Let’s review the basic reasons for exploring a search engine campaign:
- More then 90% of the web site visitors come from the search engines;
- Advertising campaign on the Internet is relatively cheap in comparison with others;
- Gaining a competitive advantage on your opposition who do not have an optimised web site;
Our search engine and online marketing services include:
- PPC or CPC advertising strategy
- Search engine optimisation
- Link Campaigns
- Email Marketing
Pay Per Click Advertising
A type of online marketing campaign or service which applies a Cost Per Click (CPC) price to relevant key phrases to easily and accurately calculate positioning, online marketing costs and ROI for your website. As opposed to a Maintenance or Optimization SEO campaign, the client only pays for the traffic that is provided, based on the agreed CPC. Examples of such services include Google Adwords and Overture.
Search Engine Optimisation (SEO)
Search engine optimisation is the process of optimising your web site code to be favourably listed in the search engines that use automated 'indexing robots' or 'indexing spiders' to add your web site to their index.
Link Campaigns
Link campaigns involve getting other websites to link to yours. This usually involves a reciprocal link where you link back to them. Exchanging links with other web sites of similar or related content can be an excellent method of attracting new visitors to your web site. Apart from the advantage of getting new visitors from a related web site, you will also increase your link popularity or relevance in some major search engines - an absolute must for getting a higher search results ranking.
Email Marketing
Permission based email marketing is an effective marketing medium that can offer immediate responses and effective ROI. Thanks to advanced tracking solutions, email marketing offers much better feedback and reporting thank traditional mail marketing.