Great logo design lies in the art of coming up with an image that is so simple, unique and memorable that it gets etched into the brain of everyone who sees it, like an animal being branded. Logo design is not something that should be rushed when developing a website because it’s common for website designers to use the company’s logo as a starting point. Shapes and colours used in a logo will have a direct impact on how the website designer constructs a website. Logos are often referred to as the centrepiece of a company’s brand image. Logos provide potential Customers with first impressions and can convey enough information to sway opinions. Companies should never settle for a second-rate logo as it’s vital that the company, as a whole, be entirely proud of the logo. Everyone from the employees to the Customers should be able to identify with the logo.

Logos must be designed with every form of media in mind. Firstly, when creating a logo try and imagine what it will look like on a t-shirt, website, business card, letterhead, etc. Secondly, imagine the logo appearing on different surfaces and backgrounds (light and dark). Thirdly, try changing the colours and view the logo in both greyscale and black/white. Finally, try playing with the logo by increasing and reducing its size dramatically. Logos that are too vertical or horizontal will become highly distorted when enlarged or reduced in size, so choose dimensions wisely. Before finalising the logo it’s a good idea to actually test the logo in all these different environments.

From a design point-of-view, it’s recommended that logos only ever incorporate 1-3 colours. Over 75 per cent of top corporate companies only use one or two colours in their logos, so it’s a good idea to follow suit. Logos that feature too many colours often result in the colours clashing, making it difficult for the user to see and identify with. Each individual colour says something about the company, so to keep the message as clear as possible it’s a good idea to read up on colour psychology and pick colours based on how you want your company to be perceived. Simply choosing colours at random based on personal choices is what leads to poor logo design.

Font choice is the number one most common aspect of logo design that is overlooked. Some companies will go so far as to create their own font-type, just to create a logo that they think looks cool. Looking good means nothing if the user cannot read the logo, understand what it means and then identify with it. A high majority of top logos use common font-types like Arial, Verdana and even Times New Roman.

A great logo will stand the test of time, so it’s recommended that your logo design doesn’t just simply conform to current hot design trends. A great example of a well-designed logo is the famous ‘Nike Swoosh Logo’, who’s tick symbol device works well on any form of media and is universally recognised.