Banner ads

Banner ads are a basic link embedded HTML code that comes in many sizes. Some banner ads can be big images of 486x60 pixels whereas some can be images as tiny as 88x31 pixels. The merging of graphics with text information is what makes banner ads shine. A click on an ad will drive a potential customer to your site, providing you with an opportunity to make a sale. Having said that, it is of vital importance, that you have a user friendly website design with clearly written instructions, to get the maximum benefit from your banner ad campaign.

Even if your banner ads won’t give you an immediate ROI, you should not be alarmed. If your banner ad is attractively designed and has a clear message it will leave a memory in your potential clients mind, and it is highly possible that he or she will return and purchase your product on another time.

Getting an ad placed on the Internet

Firstly, you need to know that in most instances it will cost you money to place an ad. You can either pay a company to post your banner ad or arrange to have it posted on an independent website.

Just as you would, other advertisers too, will evaluate the performance of your banner ad on their site. The number of page views, hits and the click through rate (for PPC) of your site per month will help them determine the effectiveness of your banner ad. If a banner ad fails to give an economic benefit to its host they might decide to drop that ad. If you have agreed for an ad exchange, instead of dropping any ads, who ever is less benefited can opt to have two ads placed on the other website for the price of one.

Reasons Why Banner Ads Pay Off

There are many advantages of using banner advertisements to market your website. Firstly, placing banner ads is the most ideal and cost-effective way of marketing to a wide audience. Compared to various other forms of advertising a banner ad campaign costs less to design and place. Banner ads also give more value for money with their ability to be more accurately targeted to reach only the relevant audience.

Banner advertising is also ideal for the introduction of your newly launched site or to establish your brand. Consumer research historically shows that most people have to be repeatedly bombarded with an ad several times before they take action. Banner ads allow an ad to be displayed over a period of time, boosting the odds that a people will see your ad and remember it.

Your banner ad can be customised to suite specific audiences. For example, a company that sells swimming gear can specify to have their ads appear in "Sports" or "Recreation" categories. This way, your ad will only be exposed on websites that fit the categories you select. This will generate more conversion and a high response rate per banner impression served.
Traditional forms of advertising on print, television, or radio usually require a visit to a store to buy the product. Banner ads can create sales leads that can lead to immediate purchases. Any person seeing your banner ad can instantly click through to your web site store to learn more, or to make a purchase on the spot.

You can keep track of your campaign results to make immediate adjustments to be in sync with the responses received. By analysing the results that are produced during the campaign, you can fine-tune your banner, landing page copy, or the targeted banner category to improve your response rate.

Though above benefits are true, you also should be aware of some common rules that are not specific to banner ad campaigns, but applicable to any marketing campaign.

Be Patient! You cannot expect results overnight. Be prepared to allow the time required for your banner ads to work their magic.