It’s no secret that the global economy is suffering. With a weakening economy, businesses typically scrutinise marketing programs across the board as marketing budgets are tightened. It’s at times like this that businesses of all sizes need to consider the major benefits of employing a Search Engine Optimisation (SEO) strategy for their business as a major part of their revised marketing budget. Why? Because it is the cheapest form of advertising with an extremely high conversion rate. And unlike more traditional forms of advertising, SEO gives you valuable feedback with precise ROI statistics through lead and conversion tracking.

For those unfamiliar with the term, SEO refers to the process of improving a websites ranking in the search engine’s organic (or free) search results pages with the aim of increasing the amount of visitors to the web site.

To confirm the importance of SEO consider the following statistics:

65% of B2B buyers make an Internet search their first step in finding new suppliers or vendors.
75% of searchers never look further than the first page of results
93% of users worldwide use search engines to find websites

In a survey conducted in early October by Online Marketing Blog, over 400 business marketers were asked what 3 Internet marketing tactics they would emphasise most in the next 6 months. The #1 response, with over 36% of all votes was SEO—in these uncertain times, these marketers recognise the strong and lasting impact that SEO can provide.

Contrary to many mainstream media characterisations, SEO is a high impact, high value tactic for reaching Customers online. It focuses on Customers seeking a business’s service and not the other way round. Many smart businesses are starting to see the potential long term benefits of a committed SEO strategy during tough economic times to get more bang for their buck, so the question asked is why shouldn’t you be doing the same for your business?

Interested in what SEO can do for your business? Speak to us